The catalog
Every category, one honest shortlist each
Browse by what it does. Each category is a short, opinionated buying guide — what to get, what to skip, and who it's for. No fear-selling, ever.
Water
Water storage
EssentialClean, stackable containers to keep days of drinking water on hand — one gallon per person per day.
2 picks →
Water filters
Make questionable tap or stored water safe to drink when the supply is compromised.
3 picks →
Purification tablets
A tiny, foolproof backup for disinfecting water when a filter is not handy.
2 picks →
Water bottles
Durable bottles the whole family can carry, refill, and grab on the way out.
2 picks →
Food
Emergency food
EssentialLong-shelf-life meals that actually taste good and need little more than hot water.
3 picks →
Ration bars
Compact, no-cook calories for the go-bag or the car — years of shelf life.
2 picks →
Can openers
EssentialThe five-dollar tool you will desperately want when the power is out and dinner is in a can.
2 picks →
Camp stoves
A safe way to cook and boil water when the kitchen is down — used outdoors, never inside.
2 picks →
Cookware
Simple, packable cookware and utensils for when normal dishes are not an option.
2 picks →
Baby food & formula
Ready-to-feed formula and shelf-stable baby food so the littlest ones are never caught short.
2 picks →
Light & Power
Flashlights
EssentialA reliable light for every member of the family — far safer than candles in an outage.
3 picks →
Headlamps
Hands-free light the kids will actually think is fun — the unsung hero of any outage.
3 picks →
Lanterns
Soft, room-filling light that turns a dark night into a living-room campout.
2 picks →
Power stations
Battery backup that keeps the fridge cold and the phones alive — and is safe to run indoors.
4 picks →
Solar chargers
Renewable top-ups for longer outages, so you are never fully out of power.
2 picks →
Power banks
EssentialA pocket-sized battery to keep a phone alive for days — the simplest prep there is.
2 picks →
Batteries
EssentialFresh and rechargeable batteries sized to your radio, flashlights, and medical devices.
2 picks →
Generators
Serious backup power for longer outages — with the carbon-monoxide safety rules that matter.
2 picks →
Communication
Weather radios
EssentialYour lifeline to alerts when the internet and cell towers go quiet — hand-crank and solar.
3 picks →
Satellite comms
Text family and call for help from anywhere, even when the cell network is down.
2 picks →
Two-way radios
Keep the family in touch across the neighborhood when phones are not an option.
2 picks →
Whistles
EssentialOne per person — a whistle carries far further than a shout when you need help.
2 picks →
First Aid & Health
First aid kits
EssentialA well-stocked kit sized for the whole family — the first thing every list agrees on.
3 picks →
Trauma kits
For serious injuries when help may be delayed — tourniquets and hemostatic gauze that save lives.
2 picks →
OTC medicine
The everyday medicines you will be glad to have when the pharmacy is closed.
2 picks →
N95 masks
Protect your family from wildfire smoke, dust, and post-disaster cleanup.
2 picks →
Electrolytes
Stay hydrated and functional through heat, illness, and long, stressful days.
2 picks →
Tools & Safety
Multitools
One well-made tool that handles a hundred small emergencies around the house and car.
2 picks →
Knives
A dependable blade for cutting, prying, and the dozen jobs that come up in a crisis.
2 picks →
Fire starters
Reliable ways to make fire for warmth and cooking, even when everything is wet.
2 picks →
Repair tape
EssentialThe universal fix — sealing windows, patching gear, and a hundred jobs you cannot predict.
2 picks →
Paracord
Strong, versatile cordage for shelter, repairs, and securing gear.
2 picks →
Work gloves
Protect hands from debris, glass, and splinters during cleanup and repairs.
2 picks →
Fire extinguishers
One per floor — essential once you are relying on candles, generators, or alternate heat.
2 picks →
CO detectors
The silent-killer alarm that matters most exactly when generators and heaters come out.
2 picks →
Basic tools
EssentialThe wrench and basics to shut off utilities and handle quick fixes safely.
2 picks →
Car kits
A ready kit for the vehicle — where winter and roadside emergencies often catch families off guard.
2 picks →
Warmth & Shelter
Emergency blankets
EssentialFeatherweight warmth that packs into a pocket and holds in body heat when it counts.
2 picks →
Tarps & shelter
Cover and protection when you are displaced or sealing up damage.
2 picks →
Rain gear
Stay dry and warm through storms and evacuations — dry is safe.
2 picks →
Sleeping bags
Real warmth for a cold house or an unexpected night away from home.
2 picks →
Tents
Shelter for the whole family if you are displaced — familiar comfort in a strange place.
2 picks →
Hand warmers
Instant, packable heat for cold hands, sleeping bags, and the car kit.
2 picks →
Sanitation & Hygiene
Emergency toilets
A clean, dignified solution when the plumbing stops working.
2 picks →
Hygiene supplies
EssentialStay clean and healthy without running water — wipes, sanitizer, and the basics.
2 picks →
Trash bags
EssentialContractor-grade bags for waste, water, wind-proofing, and a dozen other jobs.
2 picks →
Quick-dry towels
Compact, fast-drying towels that earn their place in a go-bag.
2 picks →
Documents & Cash
Special Needs
Kids comfort items
The books, games, and small comforts that keep little ones calm through a long event.
2 picks →
Pet supplies
Food, water, carriers, and records so the whole family — pets included — is ready.
2 picks →
Medical & mobility
Spare glasses, hearing-aid batteries, insulin coolers, and backups for essential medical needs.
2 picks →
