The kit to start with
The 72-Hour Kit
Every checklist says to keep one. Here’s exactly what goes inside: three days of water, food, light, and warmth for one person, in a bag you can grab in ten seconds.
1 person3 days8 essentials
By emergency
Start with what worries you
Pick a scenario — we’ll show you exactly what your family needs, and nothing they don’t.
Power Outage
From a summer storm blackout to a multi-day grid failure — keep the lights, phones, and fridge running.
Wildfire
When minutes matter, a ready go-bag and a clear evacuation plan let your family leave without the scramble.
Hurricane
Days of warning, then days without power or water. Stock up smart and ride it out safely.
Winter Storm
Ice, blackouts, and dangerous cold. Stay warm and safe when the heat goes out.
Just added
Gear you’ll actually want to own
Preparedness that doesn’t look like prepping. Beautifully made things that keep your family ready.
Craighill
Craighill Venture Compass
The compass you'll actually keep
$85See it →
Tactica
Tactica K.100 Pocket Knife
Best everyday-carry folder
$35See it →
Rumpl
Rumpl Original Puffy Blanket
The warm layer you'll use all year
$99See it →
Good To-Go
Good To-Go Dehydrated Meals
Emergency food you'd happily eat
$14 / mealSee it →
Skip the guesswork
The Family Power-Outage Kit
Everything a household of four needs to stay powered, fed, and steady through a two-to-three day blackout.
See the full kit →
Reviewed
Gear we’d put in our own home
Free · printable
Your whole family plan, in 15 minutes.
Where we meet. Who we call. What the kids do. A fill-in-the-blanks plan you’ll finish in one sitting, then print for the fridge.
Get the free planField notes
Guides, minus the panic
Women & Family
Emergency Preparedness for Women: A Practical, Real-Life Guide
A real-life guide to emergency prep for women: the supplies standard checklists forget, and how to get your whole household ready with a handful of practical steps.
Digital Safety
Family Code Words: Your Best Defense Against AI Voice Scams
AI can now clone a loved one's voice from a few seconds of audio. A simple family code word, one to verify and one for distress, is the fix. Here's how to set yours up.
Family
The Family Wildfire Go-Bag and Evacuation Checklist
When wildfire threatens, minutes matter. Here's a complete go-bag checklist and evacuation plan so your family can leave quickly and safely.
The Sunny Checklist
One short email, twice a month.
A couple of useful things to check, one piece of gear worth knowing about, and a seasonal heads-up before the storm, not after. No fear-mongering, no daily spam.
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